The Role of Business Bloggers

May 2, 2016 by

The Role of Business Bloggers

Hiring a professional blogger to blog for your business has become quite commonplace. You may even be thinking of hiring a blogger yourself. But before you do, define what role they will play in your marketing strategy.

For example, does your business require a blogger who is on top of current SEO trends? Not all bloggers are. Does it make sense for your company to rely heavily on organic search to drive more traffic to your blog? If so, the role you are filling is a writer AND an SEO.

Are you a B2B or a B2C? Depending on which you are will dictate your social marketing needs. You may consider adding a profile on LinkedIn if you’re a B2Ber. If so, make sure whoever is blogging for you is knowledgeable about¬† this platform so they may cross market your content for you.

Is your brand one which would benefit greatly from content of a very original, funny and creative angle? (Frankly, whose brand wouldn’t benefit from this approach) If so, definitely look for a creative blogger who can come up with original concepts. If they aren’t strong in the social media department, that’s okay. What they offer is more than many and you, if your budget allows, can hire someone to advertise this content on the social media channels if necessary.

No marketing plan is a one-size-fits-all, and no business blogger is either. All have their strengths and weaknesses, so it’s up to you to figure out what your marketing strategy needs are and which blogger would be a good fit for your team.

And, as a final thought, realize that the role your business blogger will play will determine his or her fee. If your blogger is going to solely be responsible for content creation – that will be one fee. If they will be responsible for optimizing that content, and finding royalty free images and will be responsible for anchor text, that would obviously be a higher fee.

And, at the end of the day, let’s remember that you always always ALWAYS get what you pay for. If you expect fantastic and original and engaging content that is optimized and you only want to pay $10 a post, good luck. Most likely you will be hiring a freelancer who resides outside of these United States.

In your experience, what were some questions you asked blogging candidates that helped you make an informed decision about whom to hire?

 

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