Lessons From Baby Grace

Sep 13, 2016 by

Lessons From Baby Grace

So I’m fostering a little baby mouse whose entire family was tragically wiped out by a group of blood-hungry idiots who have nothing better to do than find things smaller than they are to kill.

At any rate, this little mouse, that I have taken to calling Grace as I’m 87% sure she’s a she, is adorable and sweet and about 10 days old. I know this because her eyes just opened, and after hours of trying to find out everything there is to know about baby mice, I learned their little mice eyes open between 10 – 14 days.

Now, without meaning to I’m sure, little baby Grace is teaching me lessons about growing an online business. Either she’s teaching me or I’m really reading into things, but the point is, I’m learning stuff, or rather, relearning stuff, which is sometimes more profound than the first time you learned it.

Little Grace, who is beside me in a large storage tub that used to house old VHS tapes and now has about 40-50 holes drilled into the lid and sides, is snoozing in a plastic cup lined with one of my fuzzy, blue socks. When I gaze upon her sweet innocent little rodent face, I forget what an absolute pain in my ass she has been this week, but a worthwhile pain in the ass like any kid, I suppose. The last five nights have been God-awful as I’ve had to set my alarm and wake up every two hours to feed her kitten formula and most recently, pureed baby food (she’s navigating semi-solids and I couldn’t be more proud). She seems to have a sweet tooth and favors the peach and banana to the green beans. I guess she gets that from me. But I digress…

Look, I am so exhausted from 5 sleepless nights that I am unable to recognize certain words or family members, but I have kept this little mouse alive! Not only kept her alive,  she is growing and thriving before my very eyes.

The disjointed correlation I am trying to make is that even though I haven’t really felt like it, I have made it a point to feed her, and I’ve done so on a particular and rigid schedule because I know that’s what she needs in order to not just grow, but thrive.

Your business is no different really, except instead of baby food you’d use your content marketing plan. You may not always feel like sitting down and blogging or tweeting or writing that white paper, but you should just do it anyway because you’re trying to help your business thrive.

I’d write a really spectacular ending to this post but I have to go feed my mouse.

What do you think? Are you someone who defines and sticks to rigid schedules for your content marketing or do you just wing it when the mood hits?



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